Factors Affecting Consumers’ Decision for E-Hotel Booking
نویسندگان
چکیده
منابع مشابه
Consumers' Preferred Criteria for Hotel Online Booking
Online bookings of hotels have increased drastically throughout recent years. Studies in tourism and hospitality have investigated the relevance of hotel attributes influencing choice but did not yet explore them in an online booking setting. This paper presents findings about consumers’ stated preferences for decision criteria from an adaptive conjoint study among 346 respondents. The results ...
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15 صفحه اولConsequences of Customer Confusion in Online Hotel Booking
Consumer Confusion is a relatively new concept in consumer behavior research. Increasingly, consumers get swamped by a large variety of opportunities to choose, similar products and information, and the increasing complexity of products and services. While previous studies mostly explored the markets for convenienceand shopping-goods in the stationary retail industry, this paper investigates th...
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ژورنال
عنوان ژورنال: CommIT (Communication and Information Technology) Journal
سال: 2018
ISSN: 2460-7010,1979-2484
DOI: 10.21512/commit.v12i2.4917